Nothing. All of these companies are world-class, world-known, and highly admired companies. Just kidding. Partially.

Naturally, we are doing our best to make clients, and not just to make clients but to work with people who are abso-abso-lutely satisfied with our service. And this is Coca-Cola and Apple wants, too. Probably. But here is how Babelprojekt differs. In ancient times humanity suffered from lacking essential products like Coca-Cola or Apple. Luckily, we now have both. (If you don’t like Coca-Cola or Apple, insert, let’s say, Toblerone and dishwasing machines here.)

But the interesting fact about lacking them is that we (that part of humanity who lived in that era) did not know that they were lacking these products. Of course they had desires and wishes that they hoped to be fulfilled, but they never, ever thought of Coca-Cola or Apple as a fulfillment. Even if you would have asked them to let their imagination free and share their wildest ideas of what they would like to have, they would have never came to the conclusion that it would be Coca-Cola or Apple. Never. Ever. Believe me. (Did I mention: never?) Because they did not need it.

They would have, maybe, if – let’s stay with Coca-Cola now – there was an essential biological need for Coca-Cola. But there wasn’t. And there is still none. And, despite that, what’s happening? People love Coca-Cola and they buy it making the brand a very well-prospering business. Now Apple is a different story. Without making a historical overview about the needs of humanity from single users to scientific departments towards information technology, let’s just highlight one fact: Apple never asked the users what they needed.

They had, of course, ideas of what they might need, but they never made a world-wild questionnaire about what features, tools and designs they would like to see in a computer. They simple designed a product never seen before according to their own ideas, and often disregarded any – useful and/or valid – critics. So what happened? There’s probably no need for any details here. As a proof, here’s a quote from Steve Jobs: “Don’t rely on market research, people don’t know what they want until you show them.” (George Ilian, Steve Jobs: 50 Life and Business Lessons from Steve Jobs)

And how does Babelprojekt differ?

We’ve been there.

The CEO of Babelprojekt did work as a project manager at a translation agency. We did a market research and based our product on the results – the best thing that can happen to us if people in this field start using Babelprojekt and give us feedbacks so that we can develop the product to fit their needs. A truly win-win situation. It is really the opposite of what happened to the poor 3.5 mm jackports. But we are not Steve Jobs and Babelprojekt is not Apple.

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